Bianca Seong

I am a multidisciplinary designer with over a decade of experience in design thinking and creative problem-solving. By blending behavioural psychology and design, I tackle complex challenges with creativity, flexibility, and a passion for people and communities. I am passionate about integrating design thinking, and behaviour-systems change principles to create holistic, lasting solutions for complex challenges.

featured work.

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🌍Understanding Place Attachment through Social Ecology System View

Rooted Locals, Rootless Transients? ETHNOGRAPHIC CASE STUDIES (MASTERS DISSERTATION)

🖲 Brand identity & digital experience for a AI-powered fintech

Hum IDENTITY, DIGITAL SERVICE (Fintech)

⌚️Community behaviour change through technology intervention

Everyday Ocean, From Affection to Action bEHAVIOUR CHANGE (LSE COURSEWORK)

👪Climate Change Interactive Museum Experience

Weather Worlds Fair INTERACTIVE wORKSHOP

🎸Sustainable UK Festival Plan

Please don't stop the music SERVICE DESIGN (LSE CoURSEWORK)

🌳Re-purposing the under-maintained park into a cultural incubator

Sanhoseom ENVIRONMENTAL design & PROGRAMMING