slmm (sit.less.move.more)
For those who spend most of their lives sitting down
We spend a large portion of the day sitting. Sitting down for too long can cause serious problems, such as weight gain, increased risk of heart disease and diabetes. slmm is a brand targeting office workers and people who spend most of their active time sitting. slmm is comprised of a healthy snacks and juice bar that will change the office culture and life styles.
BRAND EXPERIENCE DESIGN | PACKAGING
Creating a wellness bar that motivates people to change their lifestyles and the office culture of sitting down.
slmm is fresh, fun, and energetic.
slmm provides Fun and convenient in-store shopping experience.
"Berry Good & Afternoon Tango, Please.
Oh, I will have a Lunchtime Cancan Instead."
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slmm app encourages office workers to have breaks every 30-40 minutes and move.
Users can set the number and duration of their breaks and also their working hours. Based on their personal settings, the users will get a daily notice with various workout challenges differently themed (endurance, strength, balance, cardio and more).
The users can share their progress and compete with their colleagues. Their progress will be collected and transferred to points which can be used in the store.
