bädēSel : Body Salt Branding
Body + Salt. Simply and Honestly
bädēSel is a body salt brand combining the word body[bädē] + Sel(salt). Simple, bold text on velum paper shows the personality of a brand "honest and natural". This is a trial kit of five different body salt which will be distributed in store or mailed to customers.
TYPE：BRANDING | PACKAGING
The Product
The trial kit will be sent to customers in-store or via website.
Visual Language
Clean and straightforward visual language and use of velum paper
to convey brand personality : honesty and organic.
Cubic shape of the salt crystal as a symbol of the brand.
Velum Paper is used for a magazine for a consistency throughout the brand.
Click here to see the alternative packaging option, bädēSel Baskerville